Client: Nestlé Confections & Snacks (Glendale, CA)
Agency: GolinHarris (Los Angeles)
Campaign: Butterfinger the 13th
Duration: May 13-October 13
Budget: More than $300,000
Butterfinger and AOR GolinHarris broke new ground on the consumer-engagement front with Butterfinger the 13th, an original comedy-horror short film. Directed by Rob Lowe, the film premiered October 13 on Facebook, ran in 500 theaters nationwide, and is available on partner Sony's FEARnet and Crackle platforms.