A recent Fortune cover story on GenY is fair notice: There are a lot of them and more coming! And many are coming into the world of PR.
GenYers, estimated by recent census data at 70-plus million, aren't just the future of business, they're currently forcing companies to adapt to their unique set of values and priorities.
They are bright, well-educated, full of self-confidence, opinionated, plugged-in, and unwilling to play by yesterday's rules.
Sure, they're occasionally called arrogant, aggressive, and unwilling ...