WASHINGTON: In reaction to sharp criticism from lawmakers and the media, the business travel industry has launched several advocacy campaigns to validate its role in the US' economic recovery.
 
The US Travel Association, the newly minted trade group which represents travel companies and organizations, travel and tourism offices, and convention and visitors bureaus, hired APCO Worldwide in January for its public affairs effort.
 
“Other industries have done a far better job defining their relevance,” said Geoff Freeman, SVP ...