Winner: Weber Shandwick and Siemens Corporation: Siemens: Answering the World's Toughest Questions
With this campaign, Siemens Corporation, the $22.4 billion US arm of German engineering powerhouse Siemens AG, and Weber Shandwick set out to spotlight the company's products and services as valuable resources in helping rebuild US infrastructure.
"Great job connecting the campaign to a national issue of stimulus spending," noted one judge. "Excellent execution."
On less than $250,000, this effort engaged each of the company's core sectors - energy, industry, and healthcare ...