WASHINGTON: The Business Software Alliance (BSA), which represents 97 leading software manufacturers worldwide, has issued a two-pronged RFP for PR services.
BSA primarily works with international governments to advance the goals of the software industry and its hardware partners.
Financial Dynamics (FD) is its AOR of more than 15 years, said Matthew Reid, VP, communications, BSA. “We've had a long and fruitful relationship with FD, but since I stepped into this role in January, I've looked at how we want to ...