WASHINGTON: The Business Roundtable is tapping into its member network of CEOs for an integrated campaign that aims to remind policymakers about the economic value of the private sector.

The “Delivering Innovation” campaign targets White House executives and staff, members of Congress and their staff, and federal regulators, said Johanna Schneider, executive director of external relations for the Business Roundtable.

It launched March 1, following President Barack Obama's dinner for business executives at the White House and ...