On October 25, 2004, we reported that Chris Komisarjevsky was leaving Burson-Marsteller, and that the top job would be taken by an industry unknown, Tom Nides.
Though some insiders privately took a dim view of the decision to hire a non-PR person to helm one of the industry's iconic brands, Nides proved in a relatively short time that he could convincingly motivate and direct an experienced team.
Nides never had time to build up a profile within the industry, so his ...