WASHINGTON: Burson-Marsteller subsidiary Proof Integrated Communications has launched a massive campaign for the Fix the Debt organization.
The campaign includes images that are parody recreations of well-known advertising slogans with taglines like “I'm fixin' it,” “Got debt?” and “Just fix it.”
“We tried to invoke iconic advertising of recognizable brands to make the connection that even the best advertising in the world isn't going to fix the debt,” said Michael Bassik, CEO of Proof.
The group launched the campaign as lawmakers and President ...