NEW YORK: American youths aged ten to 18 exert significant influence over the purchasing power of their peers and their parents, according to a new survey by Burson-Marsteller and Penn, Schoen and Berland.
Almost 100% of the group surveyed-dubbed "youth-fluentials"- say they influence their friends' purchasing decision, and over 80% say they can impact their parents' buying choices in a wide array of categories.
The youth also report being influenced by both friends and parents: 89% say they are influenced by ...