NEW YORK: Burson-Marsteller is sticking by the individuals involved in the botched Facebook anti-Google campaign, instigating extra training, and reinforcing existing ethics policies.
Two of the individuals involved in the campaign - former CNBC tech correspondent Jim Goldman and former political journalist John Mercurio - joined Burson-Marsteller in senior positions after long careers in the media.
“We have talked through our policies and procedures with each individual involved in the program and made it clear this cannot happen again,” said the agency's USA president and ...