Outlook
Despite the economic crisis, CEO Mark Penn points out that Burson-Marsteller had its strongest year ever in 2008, due in part to the firm's sturdy corporate and public affairs practices, as well as its new crisis and issues practice.
“It was strong both in terms of its economics and in terms of its footprint in the industry,” he says. “[We] continued to modernize the firm and continued to advise an even wider group of clients.”
The agency also ...