MIAMI: Burson-Marsteller promoted Ramiro Prudencio to CEO and Santiago Hinojosa to chairman of the firm's Latin America operations.
Prudencio, who was named COO for Latin America in November 2010, and Hinojosa, president and CEO for Latin America since 1998, both report to Mark Penn, worldwide CEO of Burson-Marsteller, and are based in Miami.
Hinojosa's chairman role is a new one for the agency.
The firm also promoted Claudia Adriasola, former MD of new business and corporate development, to COO for Latin America. ...