NEW YORK: Burson-Marsteller relaunched its subsidiary agency AGG International as PivotRed, a boutique firm that provides long-term corporate and public affairs services to clients.
Andrew Goldberg, CEO of PivotRed, founded AGG in 1996. He later served as chair of Burson-Marsteller's corporate and financial practice until April when the firm announced that he had rejoined AGG as CEO.
PivotRed, which offers research, strategy, PR and media relations, digital, and advertising services, functions as both a conflict shop and ...