NEW YORK: Burson-Marsteller named Helene Ellison global chair of the agency's healthcare practice.

Ellison was most recently president and CEO of HealthStar PR, a healthcare firm she founded in 2003, and she started at Burson-Marsteller March 16. She will lead the global practice and directly oversee the US healthcare practice.

Ellison, who worked at Burson-Marsteller twice before, reports to Mark Penn, worldwide president and CEO of the firm. In February, Gail Cohen, former chair of global healthcare, left the firm for ...