NEW YORK: Burson-Marsteller rolled out a global energy practice, which will be chaired in the firm's Beijing office.
The practice will provide communications and public affairs work for companies and government organizations in a variety of industries, including oil and gas, solar, wind, hydro, bioenergy, and nuclear. Energy-related positioning and programming for sustainability will also be a key effort.
Besides Beijing, the specialty practice will also have leadership in North America, Latin America, Europe, and the Middle East.