NEW YORK: Burson-Marsteller has launched a specialty group to help clients translate their philanthropic efforts to consumers.
Carline Jorgenson, managing director of consumer and brand marketing, is leading the “Caring Consumer” sub-group, which is part of the agency's consumer and brand marketing practice. A core group of 15 staffers on the group's committee will collaborate with employees from the firm's corporate and sustainability departments for its client work.
“Basically, we take an evidence-based approach, and we help companies translate good deeds ...