Burson-Marsteller: Agency Business Report 2012
Principals: Mark Penn, global CEO (pictured); Dave DenHerder, US CEO
Ownership: WPP (part of Young & Rubicam Group)
Subsidiary agencies: BWR, Direct Impact, Penn Schoen Berland, Prime Policy Group, Proof Integrated Communications
Offices: Global: 73 wholly owned; US: 14
Revenue: Global: $400 million to $450 million; US: $200 million to $250 million
Headcount: Global: 2,288; US: undisclosed
Growth in emerging markets helped Burson-Marsteller achieve global revenues of between $400 million and $450 million, including double-digit growth in Asia and ...