NEW YORK: Burson-Marsteller has hired Lisa Travatello as global brand and consumer marketing practice chair and creative director, a new role aimed at growing the firm's practice. She started May 2.
Travatello was most recently at Interpublic's Current Lifestyle Marketing, where she was EVP, curator of creativity. Before that, she was EVP, consumer marketing and CCO for Weber Shandwick. In her new role, she will report to Mark Penn, worldwide president and CEO of Burson.
“We have a good consumer ...