WASHINGTON: Direct Impact, Burson-Marsteller's grassroots advocacy firm, has acquired Seattle-based digital management and advocacy agency Crowdverb.
The deal will allow Direct Impact to use Crowdverb's proprietary technology to complement its traditional offerings.
“Our greatest asset has always been the network of grassroots teams we have on the ground, and I really do think the missing piece for us has been true online advocacy expertise,” said Nicole Cornish, CEO of Direct Impact. Crowdverb will operate as a subsidiary of Direct Impact. ...