NEW YORK: Burson-Marsteller has launched a consulting group to advise clients on the new generic top-level domain (gTLD) system.
The group has been set up to help companies that have, and have not, applied for domains to navigate challenges arising from the new system, said US public affairs practice chair Nate Tibbits, who is leading the group.
It consists of fewer than 10 staffers across the WPP agency's public affairs, digital, and corporate practices. Burson has not made any external hires to ...