NEW YORK: Burson-Marsteller has hired Laura Hall as managing director for its US consumer practice and head of the agency's Ford Motor Company global consumer team.
Hall, previously SVP and global account director at MSLGroup, is providing strategic counsel as a member of WPP Group's global Ford team.
She joined Burson September 12. Hall is responsible for developing Ford's communications strategies and creating new plans focused on the consumer.
“In the face of the success Ford has had in the ...