PALO ALTO, CA: Hewlett-Packard has consolidated the PR work for its technology solutions group (TSG) with Burson-Marsteller.
Burson has worked as TSG's global AOR for seven years, but now each country within the TSG market will use Burson rather than selecting its own firm, confirmed Emily Neumann, director of AR and PR for HP's TSG division.
“The goal... is to have [Burson] be a single point of accountability and act as an integrator,” she added. “We ...