CHICAGO: Burrell Communications, long known for its advertising work in the African-American market, wants to raise the profile of its PR operations.
It has combined its PR and media relations operations with its sponsorship, promotions, and event marketing arms to create a new engagement-marketing practice.
"We don't just want people to read about the client, we want them to experience the client in different ways," said McGhee Williams, managing director of the new practice. "We felt we needed to do more for ...