BURLINGTON, NJ: National department store chain Burlington Coat Factory has selected M Booth as its consumer AOR following an RFP.
The company's director of partnerships, marketing, events, and PR confirmed the appointment of M Booth, but declined to give more information on the new relationship.
M Booth, with a dedicated team of five staffers on the account, will work on PR across all of Burlington's categories, including fashion, home, and baby, said Jennifer Teitler, SVP and director at the firm.
“We'll be responsible for ...