MIAMI: Burger King VP of global communications and culture Miguel Piedra, who has worked at the fast-food chain for three years, has co-founded his own firm called Rock Orange.
The agency, which launched in January, is serving as AOR for Burger King's global corporate communications, internal communications, executive communications, issues management, and meetings management.
“In the middle of last year, I talked to my bosses at Burger King, and I said, ‘My best friend and I want to open up our ...