Burger King is targeting
health-conscious parents with a marketing and promotional campaign touting a more
nutritious children's meal, which will go on sale July 7. An in-restaurant merchandising
and advertising campaign, which will feature “Little King,” said to be the son
of Burger King's mascot, will
follow the launch. The fast food giant's new meal is
part of its “BK Positive Steps Nutrition Program and contains only 350
total calories, 25% of calories from fat, and 9% from saturated fat.
Also:
Starbucks discloses
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