MIAMI: Burger King has selected Coyne Public Relations as its AOR for PR in the US, following a competitive RFP process involving five agencies.
Burger King issued an RFI July 7 in search of a new agency to provide strategic communications leadership and boost business performance. Edelman, the company's AOR for about seven years, declined to participate in the review.
As the new AOR for Burger King, Coyne will build consumer awareness nationwide, promote products and initiatives, and provide counsel ...