Company: Burger King
Campaign: The Next Best Move
Agency mix: UniWorld, Legacy Marketing Partners
Lead agency: UniWorld
In-house team: Alexandra Galindez, director of multicultural marketing; Michelle Miguelez, manager of external comms
Burger King has long considered the black community among its core base of consumers. With its "Next Best Move" initiative, the restaurant is looking to strengthen its standing among this group by conducting a national tour to community basketball courts in 41 markets.
"This is ...