Burger King has appointed Starbucks senior marketer Natasha Naik to the new role of marketing manager for Northwest Europe, and it is launching a promotion to showcase its new chili line.
Naik previously worked at Starbucks for five years, most recently in the marketing and category-development department.
In her new role, she will report to Jo Blundell, UK marketing director. She will be responsible for local restaurant marketing, national menu promotions, merchandising, and social media activity.
Separately, Burger King is ...