Product launches
How do I develop a product launch strategy that works?
Planning is key, says Meredith Bove of McCabe, Duval & Associates. The more the team knows up-front, the more it can contribute to strategy and the easier it is to integrate with the creative and product development efforts.
A compelling story is the core of any solid media relations program and thus a key component that can make or break a launch. Bove suggests connecting the ...