NEW YORK: Bulldog Gin has selected Formula PR as AOR following an RFP to help the brand move from a purely trade focus into the lifestyle category.
The company selected Formula after the review because of its experience working with lifestyle brands and its enthusiasm for the work it does with its clients, said Dan Udell, global brand manager for Bulldog.
He added that the company's social media agency, Payton & Company, also recommended Formula to Bulldog.
The brand worked with PR agency The Baddish ...