TORONTO: Stella Pharmaceuticals has generated media coverage for the launch of its newly-formulated meal replacement brand, Nutribar, by hiring two well-known personalities.

Nutritionist Nadeen Boman, host of Slice Network's The Last 10 Pounds Bootcamp and Bulging Brides, was hired as a spokeswoman for English Canada. Four-time Olympic speed skater Nathalie Lambert was hired as a spokeswoman for Quebec.

The two are speaking to media about a Harris Decima survey, commissioned by Stella Pharmaceuticals, which found that while ...