Among PR industry clichés, "earning a seat at the leadership table" may be the most overused. But while the phrase itself may need to be retired, the concept is as timely as ever.
While the "seat" usually refers to corporate staffers, agency professionals need to ensure they capture the attention of C-suite executives to help their internal colleagues push the importance of the PR discipline.
Whether a client's communications director reports to the marketing manager or directly to the CEO, ...