Media outreach
How do I create a subject line that will get the attention of reporters?
In today's PR 2.0 world of media relations, an attention-grabbing e-pitch subject line is critical.
“Those few words have to leap off the screen,” says Bradley Daves, MD of Loving & Company. “A great subject line is informative, unique, and harder-working than any headline you've ever written.”
First, be specific, he says. Make it clear to the recipient that you have valuable information that is of particular ...