Markets are becoming truly global as a new generation of companies in growing economies are influencing the marketplace. Danielle Drolet finds out how BRIC-based businesses are tailoring their IR effort.

Brazilian-based electric utilities company Cemig announced its debut on the New York Stock Exchange on September 18, 2001. By 2008, its market capitalization exceeded $6 billion, positioning it as a global investment option. Since then, Cemig has added investors in more than 45 countries, according to IR officer Agostinho Cardoso.

Cemig, now ...