You're the PR director, and your company's business strategy calls for a dramatic realignment with a major focus on international markets.
You are tasked with turning a patchwork of local executives and agencies into a seamless, efficient machine delivering media coverage, political influence, sales leads, and much more in multiple countries around the globe.
Expectations are soaring: There's the prospect of some overseas trips and the opportunity to extend your carbon footprint dramatically. The temptation - and the pressure - to jump ...