Moderate growth, accompanied by acquisitions, defined last year. As Alex Palmer learns, firms are moving toward more micro, tactical positioning in 2012.

While 2011 may have been a sluggish year for the economy overall, the PR sector's leading holding companies generally boasted solid returns, with digital becoming a more central focus for all. Not only was this good news for the agencies in the short term, but it also could quiet skeptics who question whether such large-scale organizations remain ...