AUSTIN, TX: Builder Homesite has launched a campaign to improve the perception of newly built homes among potential home buyers.
The organization, a group of 32 of the largest US home builders, brought on Edelman and advertising agency GSD&M for the multi-million dollar PR and marketing initiative, which will run through 2013.
The home-building industry saw a significant drop in new home sales during the economic downturn, with sales down 76% since 2005, according to the US Census Bureau. Along ...