MINNEAPOLIS: Restaurant chain Buffalo Wild Wings is using social media to reach consumers and events to inform employees about its logo change.
The company, which has nearly 8 million fans on Facebook, has received more than 4,500 “likes” on a post about the new logo since July 11.
Externally, Fleishman-Hillard, the company's PR agency partner for nearly four years, is engaging consumers on social media and reaching out to print, online, and broadcast media outlets.
“Social media is so important for ...