Who is your client? What are its media goals?
Joe Ciarallo: Buddy Media specializes in building, promoting, and monitoring branded applications for social media sites such as Facebook and MySpace. Its goals are to position social media applications as a new advertising unit. We were brought on board to deliver this message to top-tier business, marketing, and advertising outlets.
What made AdAge.com such a good hit for them? How did you pitch the editors there?
Ciarallo: AdAge.com is one of ...