Client: Bruegger's (Burlington, VT)

Agency: SPM Communications (Dallas, TX)

Campaign: Bruegger's Birthday Bash

Duration: January 12 - February 9, 2011

Budget: about $10,000

Last year, Bruegger's launched an ongoing marketing campaign positioning the company as selling “America's Best Bagel.” On National Bagel Day in February 2010 Bruegger's and AOR SPM Communications surveyed Facebook fans and emailed subscribers about their favorite bagels, and ultimately grew the Facebook fan base from about 5,000 to more than 100,000. Scott Colwell, Bruegger's CMO, says the company ...