Brooks taps M Booth as AOR

BOTHELL, WA: Brooks Sports, an athletic shoe and apparel manufacturer, has selected M Booth as its AOR following an RFP process.

The company chose M Booth to handle its consumer PR because of the agency's “brand passion, creativity, and expertise,” said Erin Hofto, PR manager at Brooks. The process included two other finalist agencies, said Hofto, who declined to identify the firms.

“Brooks as a business has been growing tremendously over the past few years,” she said. “Across the board, ...