BOSTON: Brodeur Partners bought back a majority stake from Omnicom without the help of private equity, confirmed Brodeur CEO Andy Coville.
The buy-back orchestrated by Coville and founder John Brodeur became official in January, and since that time the agency has won seven new business accounts in the healthcare, consumer, and manufacturing sectors, she explained.
“I think the advantage is that we'll be able to really return to our entrepreneurial roots and focus,” she said. “What we really wanted ...