Putting VNRs, b-roll, and SMTs on the Web is quickly becoming a corporate necessity.
With the Internet a given destination for consumers looking for information - both news and entertainment - it is no surprise that broadcast PR footage is increasing its presence there. In fact, re-purposing VNRs, b-roll, and SMTs for use on the Internet is becoming a more popular option for clients looking to extend the life - and reach - of broadcast PR tools.
"Video on the ...