The once-dominant broadcast PR industry has faced serious challenges over the past few years. That has never been more evident than in recent weeks, as The NewsMarket completed its acquisition of Medialink and On the Scene Productions (OTSP) filed Chapter 7 and shut its doors for good following financial hardship.
These developments are a bold illustration of a shift in the broadcast PR business model that has been underway for some time while the companies tried to adapt to a changing ...