NEW YORK: Following the closure of VMS, the media monitoring space has been busy as former VMS clients seek new providers, leading to an uptick in business for companies such as Cision and Critical Media.

Former VMS clients who have switched over to Cision include Netflix, ADT Security, Weber Shandwick, Edelman, Golin Harris and Stub Hub.

“It was a very sudden closure of the business for both the employees and customers,” said Peter Granat, president and COO of Cision. “The realization has ...