Less than a decade ago, high-speed Internet access for homes and businesses was a tech revolution, and coverage was seemingly everywhere. However, despite many in the technology consistently writing about the latest iPhone or the promise of 3G and 4G wireless networks, wired broadband networks are not relegated to yesterday's news.

“It is a bit harder to reach the traditional tech press because there is a kind of love affair with wireless, so [PR pros] have to be creative in ...