All businesses that rely on good stakeholder relations treat reputation as a key corporate asset. Novartis has worked hard to establish a reputation as a company committed to scientific discovery, public health, and business success.
However, change is ubiquitous and you cannot afford to rest on your laurels.
CEO Joe Jimenez challenged our communications team to enhance the company's reputation in its significant markets. In turn, we established the Novartis Reputation Advisory Council, creating a board of outside ...