Giving SMTs a local hook is key in today's challenging media world.
While traditional broadcast PR tools like SMTs have struggled in recent years, they can still be effective, especially when targeting smaller markets.
"There's sensitivity to sponsored news right now, so it's really made us all step up our game in terms of what we offer producers," says Yvonne Goforth, EVP at KEF Media, who adds that it is no longer good enough to just put someone up in a ...