SAN FRANCISCO: As junk e-mail, or "spam," becomes more ubiquitous, not just in people's e-mail boxes, but also in the news and on legislative agendas, anti-spam technology company Brightmail wants to focus its efforts more on analyst relations and public affairs.
Brightmail has selected Hill & Knowlton as its new PR agency. Brightmail previously worked with Connecting Point Communications.
"We're reevaluating all our marketing efforts, not just PR," said Linda Smith Munyan, global public affairs and PR manager. "And in each ...